by Chris Tobias
When Jeff and I founded Take Back the Sky in September of 2012, we wanted to develop a multi-faceted strategy for convincing SpaceX to name their first manned Dragon space capsule Serenity. We knew that at the heart of our campaign would be good, old-fashioned, pen-and-paper letter writing. After all, a hand-written letter still has a more profound effect on its reader than a message that’s delivered by any electronic means, and the letter writing campaign that convinced NASA to name their first space shuttle Enterprise is the stuff of legend. We were also well aware, however, that, in the 21st century, any successful campaign has to be versatile and include the internet and social media, especially one that targets a specific demographic that would be classified as belonging to “geek” culture. That’s precisely the reason why you’re able to read this blog post today, and it’s also why you can visit our Facebook page and follow us on Twitter. It’s also why we decided to take advantage of another trend that has gained all kinds of momentum in the internet age and set up an online petition.